Top 5 Social Apps in Italy Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 social apps in Italy showed varied performance trends across metrics such as weekly downloads, revenue, and active users. Here’s an overview of how each app fared, based on data from Sensor Tower.

TikTok demonstrated a robust performance in Italy during Q2 2022. Weekly revenue fluctuated between $220K and $270K, peaking at around $267K in early April. Downloads saw a slight decline initially but recovered towards the end of the quarter, reaching approximately 97K in the final week of June. Active users experienced a steady increase, growing from around 16.4M to 16.8M.

Facebook maintained a consistent revenue stream, with weekly earnings ranging from $16K to $24K. Downloads fluctuated but showed an overall upward trend, peaking at about 63K in mid-June. The app's active user base remained relatively stable, hovering around 25M to 26M throughout the quarter.

Instagram experienced gradual growth in both revenue and active users. Weekly revenue saw a modest increase, reaching up to $465 in late April. Downloads were somewhat volatile but ended strong, with around 70K in the last week of June. Active users consistently rose from 18.9M to 19.7M.

X faced a mixed quarter. Revenue remained low, fluctuating between $67 and $128 weekly. Downloads saw a significant spike in early May, hitting over 100K, but then decreased, averaging around 20K towards the end of the quarter. Active users remained steady, ranging from 3.2M to 3.3M.

Likee - Short Video Community showed stable performance with minor fluctuations. Revenue varied between $1.5K and $2.5K weekly. Downloads were consistent, staying around 10K to 11K, with a peak of nearly 12.5K at the end of May. Active users saw a slight decline from 207K to 187K over the quarter.

For more detailed insights and data, visit Sensor Tower.